MLSPA NewsDec 14, 2017

MLS Players Association Announces Rebrand

The MLS Players Association, formerly known as the MLS Players Union, has completed a rebranding effort that includes a new tagline and updated logo in addition to the name change.

The change from Players Union to Players Association does not signify a change in the core mission of the organization. Rather, it is a move that reflects a broadening of scope and a recommitment of the membership to the mission.

It was important that the update of the logo was treated as an evolution rather than a stark change

The PA created a video to tell the story of the rebrand process. The piece features the voices of the MLSPA staff, board members of the organization and the designers. It provides an insight into the new brand and into the strength and commitment of the organization it was designed to represent.